Strategic objectives

In the launching step, the Cooperative has pointed to warrant the high quality of the product for the consumer, focusing first on the raw materials and developing modern processing technologies.

Now that PRO SUS is looking at its future with new impulse, it proposes new strategic goals for the next years:

•    Increase of the production, also through the acquisition of new structures and processing plants, in order to ensure the higher service to the customer;
•    Steady improvement of the quality of products available to the customer, both in terms of processing and of sanitary certifications;
•    Implementation of computer systems for the control of the production in all its steps;
•    Realization of a proper protocol of pigs breeding, accepted and undersigned by all the Cooperative’s members, for a further control on the whole supply chain;
•    To become a leader company on the domestic market and at the same time to increasingly open to international markets; to enter the big retails and supermarkets chain, widening the offer for the final consumer, with a policy of solid growth, always aiming to the higher quality of the product;
•    Great attention to the experience of all the workers: dexterity cannot be replaced by the machine, each cutting action represents the belief of the company;
•    Unceasing control on workers’ health and safety, also through certifications.